In conveying Allah’s message, regard must be had to every fact that may influence the attitude of the person concerned. It should be remembered that the object is that he should appreciate and respond to the Divine call. This principle is well illustrated in the directions given to Moses and Aaron concerning the manner in which Pharaoh was to be approached and admonished.

41: 34. And who is better in speech than he who invites men to Allah and does righteous deeds and says, `I am, surely, of those who submit?’

41: 35. And good and evil are not alike. Repel evil with that which is best. And lo, he, between whom and thyself was enmity, will become as though he were a warm friend.

41: 36. But none is granted it save those who are steadfast; and none is granted it save those who possess a large share of good.

16:126. Call unto the way of thy Lord with wisdom and goodly exhortation and argue with them in a way that is best. Surely, thy Lord knows best who has strayed from HIS way; and HE also knows those who are rightly guided.

16:127. And if you decide to punish the oppressors, then punish them to the extent to which you have been wronged; but if you show patience then, surely, that is best for those who are patient.

16:128. And, O Prophet, endure thou with patience; and verily thy patience is possible only with the help of ALLAH. And grieve not for them, nor feel distressed because of their evil designs.

16:129. Verily, ALLAH is with those who are righteous and those who do good.

9: 6. And if anyone of the idolaters seeks protection of thee, grant him protection so that he may hear the Word of ALLAH; then convey him to his place of security. That is because they are a people who have no knowledge.

39: 18. And those who eschew the worship of false gods and turn to ALLAH – for them is glad tidings. So give good tidings to MY servants.

39: 19. Who listen to the Word and follow the best thereof. It is they whom ALLAH has guided, and it is they who are really endowed with understanding.